Tuesday, 5 November 2013

Audience for thriller opening

‘How do people make sense of and give meaning to cultural products?’ – Need to keep this in mind throughout your creative process

Target Audience

Movie companies aim different films and artists at different target audience. They do research to help them find out what people want to see and how to market their films and other promotional products.
Researchers use:




To share ideas, films and images and gain feedback.

They also talk to people.

Researchers may set up test screenings to gauge an audience reaction to a film – you can’t exactly do this but you can gauge ideas, get initial reactions and show your plans to people and see what they think.
When an audience consumes a product they bring many things with them.


Your Task

You need to find out who your audience are and what they want/expect from a thriler opening/film
 

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